Rugby Australia is delighted to confirm retail giant Harvey Norman as Super Rugby AU’s competition naming rights partner for the 2021 season.
The proudly Australian company will also be the competition naming rights partner for the inaugural Trans-Tasman Super Rugby tournament, set to kick-off in May this year.
Rugby Australia Chief Executive Andy Marinos said: “We’re incredibly proud to partner with such an iconic Australian company for our flagship domestic competition.
“This partnership is yet another clear sign of the direction of Australian Rugby and the exciting future ahead for the game in this country.
“I want to thank Katie Page and her team for joining the Rugby family. We look forward to working together to bring Australian sport fans a thrilling Harvey Norman Super Rugby AU season.”
Rugby Australia Chairman Hamish McLennan said: “I want to echo Andy’s comments and thank Katie Page and everyone at Harvey Norman. Harvey Norman is an Australian powerhouse, and the entire Rugby community will continue to get behind and support their business as we develop this new partnership.”
Harvey Norman CEO Katie Page said: "Harvey Norman is thrilled to partner with Super Rugby AU as naming rights for season 2021. With the strength of both brands working together, the opportunities and impact will be huge.
"Now is such an exciting time for Super Rugby AU after the challenges of the pandemic in 2020. Super Rugby can charge back this year with rugby fans watching live wherever possible and a whole new broader audience and fan base brought together by the Nine Entertainment Group's Nine Gem and Stan Sport."
The Harvey Norman Super Rugby AU season kicks off this Friday 19 February live, free-to-air on 9Gem from 7.45pm AEDT as well as ad free, live and on demand on Stan’s new add-on sports package, Stan Sport.
Stan Sport is the only place to watch every minute of the action, with extensive coverage live and ad-free via Stan’s add-on sports package, with a game each round simulcast live free-to-air on 9Gem.