About NSW Rugby

Jane Palfreyman has more than 25 years’ experience across the media industry in Australia and the UK, including roles with SBS, Nova Entertainment, Global Radio and Southern Cross Austereo.

She is currently Chief Marketing & Commercial Officer at SBS, overseeing the public broadcaster’s marketing and sales divisions and responsible for all elements of commercial revenue, brand management, on and off channel marketing, digital strategy, publicity and social media.

Jane holds a Bachelor of Communications and International Business from Queensland University of Technology.