NSW Rugby Union (NSWRU) is proud to announce a new partnership with Coopers, Australia’s largest independent brewery. The multi-year agreement will see Coopers become the Official Beer Partner of NSWRU, supporting Sydney Rugby Union, Suburban Rugby, Country Rugby, and grassroots competitions right across New South Wales.
This landmark partnership brings together two brands deeply connected to local communities and committed to supporting the game at every level - from city suburbs and local clubhouses to regional towns and country paddocks where rugby remains a cornerstone of community life.
Under the partnership, Coopers will support key rugby competitions including the historic Shute Shield, Sydney’s Suburban Rugby (affectionately known as ‘Subbies’) and NSW Country Rugby, ensuring the partnership reaches players, supporters, and volunteers in all corners of the state.
NSW Rugby Union CEO Peter Murphy welcomed Coopers to the rugby family, saying the partnership celebrates a shared love of community and tradition.
“Coopers is a household name with a proud history of bringing people together, just like rugby does,” Murphy said. “From local clubs to regional heartlands, rugby in NSW thrives on mateship, connection and community spirit - values that align perfectly with Coopers’ story.”
“This partnership will help us invest in the future of the game, enhance match day experiences, and ensure our clubs and competitions - whether in Sydney, the suburbs or the bush - continue to be great places to play, volunteer and connect.”
Coopers Brewery Managing Director Michael Shearer said the sixth-generation family company is delighted to deepen its support for Australian sport through this partnership.
“Coopers has always believed in the power of sport to bring people together. Rugby in New South Wales is part of the fabric of so many communities — from inner city clubs to country towns — and we’re proud to help support that,” Shearer said.
“We can’t wait to share a Coopers with fans on the sidelines and in clubhouses across the state this season and beyond.”
The partnership will see Coopers products served at local matches, community events and rugby clubhouses throughout Sydney Rugby Union, Suburban Rugby and NSW Country Rugby competitions. Supporters can look forward to special promotions, activations and opportunities to celebrate the game with Australia’s favourite family-owned beer.
Founded in 1862, Coopers is Australia’s largest independent family-owned brewery, renowned for its quality beers and commitment to traditional brewing methods. With over 160 years of brewing heritage, Coopers continues to bring people together to celebrate good times and great beer.
