NSW Rugby Union (NSWRU) is thrilled to announce a groundbreaking two-year partnership with PEUGEOT Australia, marking a significant milestone in rugby's continued growth and development in New South Wales.
Under this partnership, PEUGEOT Australia will become the official automotive partner of NSW Rugby Union, providing a range of vehicles to support the team’s operations and enhance the overall experience for players, staff, and fans alike. The deal solidifies a shared commitment to performance, innovation, and community engagement.
We are excited to welcome PEUGEOT Australia into the NSW Rugby Union family,” said Peter Murphy, CEO of the NSW Rugby Union.
“This partnership highlights the strong alignment between rugby and PEUGEOT’s values of excellence and pushing the limits of performance. We look forward to collaborating with PEUGEOT over the next two years to drive growth in the sport and provide unforgettable experiences for our fans.” David Owen
General Manager PEUGEOT Australia, echoed the enthusiasm surrounding the deal: “We are incredibly proud to embark on this groundbreaking two-year partnership with NSW Rugby Union. At Peugeot, we believe in the power of passion, community and progress—values that are at the heart of rugby and align perfectly with our own. Together, we aim to inspire the next generation of rugby stars while showcasing the next generation of PEUGEOT’s world-class vehicles.
”The partnership between PEUGEOT and Rugby NSW showcases the versatility and breadth of PEUGEOT’s product range, from sleek passenger cars and innovative hybrid models to robust commercial vans. Whether transporting players and the executive team across Australia or handling the logistics of training equipment, PEUGEOT’s diverse lineup ensures Rugby NSW has the right vehicles for every need, delivering efficiency, performance, and reliability both on and off the field.
In addition to being featured on NSWRU's promotional materials, the partnership will include branding across match-day environments and digital platforms and exclusive events for fans and automotive enthusiasts alike.
Stay tuned for more exciting developments as NSW Rugby Union and PEUGEOT Australia join forces to take rugby in New South Wales to the next level.
PEUGEOT Australia is the exclusive Australian importer and distributor of PEUGEOT vehicles manufactured by Stellantis.
For over 210 years, PEUGEOT has been at the forefront of mobility and innovation. The French marque boasts abroad history of being locally sold in Australia since the 1950s as well as winning prestigious and gruelling events such as the iconic Dakar Rally, Le Mans 24 Hours, World Rally Championship and the REDeX Around Australia Reliability Trial. Today, PEUGEOT leverages this rich history to deliver sharp design, uncompromising quality, an instinctive driving experience and award-winning excellence in its mobility solutions for the modern motorist.
