NSW Rugby Union (NSWRU) is pleased to announce the appointment of Jane Palfreyman and Grahame O’Donnell to its Board of Directors. Both individuals bring extensive experience and expertise to the company, reinforcing NSWRU's commitment to innovation and growth.
Jane Palfreyman has more than 25 years of experience across the media industry in Australia and the UK, including roles with SBS, Nova Entertainment, Global Radio and Southern Cross Austereo.
She is currently Chief Marketing & Commercial Officer at SBS, overseeing the public broadcaster’s marketing and sales divisions and responsible for all elements of commercial revenue, brand management, on and off-channel marketing, digital strategy, publicity, and social media which will contribute valuable insight to NSWRU’s strategic direction.
Grahame O'Donnell is a Senior Sales Executive and Sales Manager in the Industrial and Safety sector for over 30 years. He had a successful 18-year career at the Northern Suburbs Rugby Football Club, serving as President for 6 years, Director of Rugby for 6 years, including the 1st Grade Grand Final win in 2016, and was Coach of the winning 2nd Grade team in 2008.
In 2009, he was appointed Head Coach/1st Grade Coach until his retirement from coaching after 2011. He was also Director of Rugby at the North Harbour/Sydney Rays in the National Rugby Championship.
He was elected to the Sydney Rugby Union Board and appointed President in October 2024, his knowledge of the Sydney Rugby Union space will be instrumental as the company continues to grow that aspect of the game.
“The appointment of Jane and Grahame is a fantastic addition of marketing and rugby expertise in such a changing time for NSW Rugby Union and their leadership across these areas will be crucial as we continue to grow.” said Tony Crawford, Chairman of NSW Rugby Union.
“We are thrilled to welcome Jane and Grahame to our Board of Directors,” said Peter Murphy, CEO of NSWRU. “Their combined expertise and leadership will be crucial in guiding NSWRU through our next phase of growth. We are confident that their strategic insights will help drive our continued success.”
